EXAMPLE

Multi-Channel
Digital Marketing Strategy

Every strategy includes a combination of channels, each purposefully chosen for our client’s target customers. These channels work together to create multiple touch points, leveraging the data across channels.

EXAMPLE

Multi-Channel
Digital Marketing Strategy

Our campaigns use different channels strategically, targeting different stages of the buyers’ journey.

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Digital Marketing Strategy
Blog

Noah Te Ao Why a Landing Page is More Effective Than a Website Rebuild The key to successful marketing often lies in agility and focus. For your next big product or service campaign, should you overhaul your entire website or is there a more streamlin...

Landing Pages Strategy Website Optimisation

Simon Anderson Identify, Quantify and Prioritise Your Target Customers Every business owner will have asked the following question “How many potential customers exist in this market?” And how many can I turn into qualified leads for my business? Digi...

Google Ads LinkedIn Ads Strategy Target Audience

Lara Tarroballes How Can an Organic Social Media Strategy Help My Business? In our current digital climate, it’s hard to avoid the space that is social media. Research shows that more than half of the world uses social media regularly, so if you’re struggl...

Brand Identity Social Media Marketing Strategy

Dhiaksa Adiwyakto How Long Does It Take For Google Ads To Work? In the fast-paced world of digital marketing, there is an urgency for quick results. And not just any result, businesses want qualified leads. When it comes to Google Ads or pay-pe...

Google Ads Lead Generation Strategy

Jared Laidlaw Why Your Website Doesn’t Give You Any Leads You’ve paid good money to a developer and now have a website that looks nice, but doesn’t bring you any new qualified leads or grow your business. Why is this happening? You’re no...

Lead Generation UX / UI Website Optimisation

Noah Te Ao Two Things to Consider in Implementing a CRM Is your business looking to implement a CRM (Customer Relationship Management)? Or perhaps you’ve already tried and it hasn’t been as successful as you hoped? How you choose to i...

CRM Integrations Strategy

Lara Tarroballes How Does UX/UI Impact Your Digital Marketing Strategy? Have you ever found yourself spending more time on a website or app that’s easy to navigate and pleasant to look at? Well-designed interfaces like these tend to keep users ar...

Design Strategy UX / UI

Filipe Ferrao How Can SEO Reduce Google Ads Costs? Most growth-minded companies are investing in both an SEO strategy and a Google Ads pay-per-click strategy to generate qualified leads. However, many fail to see the synergies betw...

Google Ads Keyword Strategy SEO

Filipe Ferrao Debunk and Challenge Your Digital Marketing Agency In the fast-moving world of digital marketing, it is common to see agencies dazzling clients with marketing jargon that aims to deviate their attention away from what really matter...

Digital Marketing Lead Generation Strategy

Simon Anderson The 9 Steps To Successful Lead Generation Successful lead generation can be daunting, especially for business leaders who are not marketing specialists. This article breaks down the dark art of lead generation by dissectin...

Digital Marketing Lead Generation Strategy

Jared Laidlaw What Metrics Should You Focus On For Successful Lead Generation? When you need more qualified leads for your sales team to talk to, finding areas of improvement in your lead generation is an important step. So where do you look to find improveme...

Lead Generation Metrics Strategy

Simon Anderson What is a Marketing Qualified Lead? Every business knows there is more to getting new leads than just generating volume. Yes you want leads, but what matters most is qualified leads or the more widely accepted term,...

Lead Generation Sales Strategy

Simon Anderson Sales and Marketing Need to Work Together Business owners will have heard it before: sales blaming marketing, and marketing blaming sales. In fact, 50% of sales representatives feel that the marketing department doesn...

Metrics Sales Strategy

Lara Tarroballes Essential Brand Elements for Successful Digital Marketing In digital marketing, establishing a recognisable brand identity is crucial for a successful strategy. Without this, your efforts will fall flat and you’ll find it hard to ge...

Brand Identity Design Strategy

Simon Anderson How Much Should a Company Spend On Digital Marketing? One question that every modern company has asked is how much should my company spend on digital marketing? In this article we’ll answer that, showing the average marketing budget...

Budget Digital Marketing Strategy

Noah Te Ao What Information Do I Need to See in My CRM? With CRMs, the earlier you identify information you want to save, the more robust your CRM will be, and you’ll save time by avoiding retroactively updating your past records. Here’...

CRM Integrations Strategy

Simon Anderson Should I Work With a Marketing Partner or Hire In-House? Every business needs marketing. Which leads to a big decision about how to approach it. Should companies hire in-house or should they work with a marketing partner? The answer depe...

Digital Marketing Recruitment Strategy

Dhiaksa Adiwyakto The Importance of a Multi-Channeled Strategy A multi-channel strategy is the use of a mix of media channels to market your business, in digital this includes Google Search, LinkedIn Ads, Meta Ads, Email Marketing, and more. L...

Google Ads LinkedIn Ads Strategy

Jared Laidlaw Fundamentals of a Successful Email Nurture Sequence Behind every successful business is a well-crafted email nurture sequence. When set up successfully, it essentially acts as a highly efficient salesperson, working around the clock...

Digital Marketing Email marketing Strategy

Lara Tarroballes Fundamentals for Good Ad Creative Capturing your audience’s attention within seconds can make or break your marketing efforts. 75% of an ad’s effectiveness is determined by its creative content. ¹ To cr...

Design LinkedIn Ads Strategy

Noah Te Ao What is a Lead Magnet and Why is it Important in Lead Generation? In the world of digital marketing, a lead magnet is your secret weapon to attract and engage potential customers and especially generate qualified leads for your sales team. Think...

Lead Generation Lead Magnets Strategy

Simon Anderson Maximise Your Lead Generation From Events & Expos

Events & Expos Lead Generation Sales

Simon Anderson B2B Lead Generation Introduction If you’re a business owner looking for strategies to grow your business, you’ve certainly heard about B2B Lead Generation. What is B2B Lead Generation B2B lead generat...

Lead Generation