How Can an Organic Social Media Strategy Help My Business?

An organic social strategy builds the trust that makes your paid ads convert better, at zero incremental media cost. More than half the world uses social media regularly, here’s how to turn that into qualified leads. If you’re struggling to see how an organic social media strategy can benefit your business, and generate you qualified leads, consider the following factors::

• Brand awareness
• Interaction and engagement
• Trust

Organic Social Media refers to the use of platforms, such as Instagram, LinkedIn or X (among others), to share posts without paying in order to reach more people. It’s about connecting with a wider audience through genuine content and conversations to build a following naturally.

Building Brand Awareness

In a crowded place, it’s easy to get lost in the chaos, so establishing a strong brand identity is key. Organic social media allows your business to showcase its personality, value and unique offerings. Generating consistent and authentic content enhances your brand visibility.

Build a Connection

With AI on the rise, we sometimes fail to recognise that people engage best with other people. Organic social media presents an opportunity for this, via post engagement, likes, messages and responses.

Personal touches resonate with audiences and establish an emotional connection with your brand. Remember: ongoing interactions can contribute to building lasting relationships, turning one-time customers into loyal brand advocates.

Build Trust

As a business, you should ideally be positioning yourself as a leader. So, how can simply having an online presence encourage potential customers to trust you? When it comes to first purchases, we all do our research. In fact, 75% of internet users use social media as a form of brand research.¹ Utilise your presence to share content such as testimonials, success stories and positive reviews to get an indecisive customer across the line. 

Where to Start

So, given that Organic Social Media can help build awareness, interaction, engagement and trust, which platform is best for your business? 

You can start using one or all of the following platforms. 

LinkedIn: Best for B2B Businesses, professional services & industries where networking and thought leadership are essential. A case study post, “How [industry] company solved [problem] in 90 days”, performs well for thought leadership and networking.

Instagram: Ideal for businesses with visually appealing products or services, and those that target a broad younger to middle age bracket from 18 -34 years old.² A short before/after carousel or reel showing a visual result (e.g., a redesigned product, a completed project) performs well for visually-driven engagement.

If you’re already running paid Instagram campaigns, it’s worth understanding why Instagram ad strategy often fails when it chases quantity over quality, since the same audience applies to both organic and paid efforts.

Facebook: Suitable for businesses of all types, but especially effective for building community and customer engagement. A customer testimonial video or a community Q&A post performs well for building trust and engagement across a broad age range.

Youtube: Great for businesses in industries where visual demonstrations, tutorials or story telling play a role. A short tutorial or “how it works” walkthrough of your product or service performs well for demonstrating expertise.

In the interest of applying your time and resources effectively, consider using an automatic posting software like PlannThat or HubSpot to schedule and post across multiple platforms at once. 

To conclude, an organic social media strategy is a valuable way to establish and showcase your brand, connect with your audience and drive engagement that counts. Remember to plan your strategy out thoughtfully to unlock the full potential of your chosen platform and successfully take your business to the next level. 

References

¹ Data Reportal | https://datareportal.com/reports/digital-2022-july-global-statshot
² Statistia | https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/