COMPLIMENTARY

Lead Generation Focused
Digital Marketing Resources

Explore our wide range of digital marketing resources that are custom built to improve lead generation for growth-minded businesses.

Digital Marketing Resources

Downloadables

Lead Generation Plan

Reverse engineer your lead requirements
Validate your sales capacity and scalability
Identify and prioritise channels

Questions to Ask Your Digital Marketer

Cut through standardised reports and marketing jargon
Align your marketing goals to your company goals
Establish accountability and transparency

Lead Generation Review

Quantify your ROI
Reverse engineer target acquisition cost
Assess sales and marketing synergies

Buyer's Journey Marketing Worksheet

Understand the different stages
Prioritise the right channels for each stage
Ensure your messaging is right for each stage

Maximise Your Leads from Events & Expos

Plan a marketing strategy to complement your expo
Map out and delegate tasks over an eight-week window
Improve lead capture at the event for greater conversion

Lead Generation
Strategy Assessment

Self assessments

Lead Gen Assessment

Grade your business’ lead generation
See how you rank for your industry
Receive quick-win recommendations

Digital Marketing Resources

Lead Generation Blog

Noah Te Ao Why a Landing Page is More Effective Than a Website Rebuild The key to successful marketing often lies in agility and focus. For your next big product or service campaign, should you overhaul your entire website or is there a more streamlin...

Landing Pages Strategy Website Optimisation

Simon Anderson Identify, Quantify and Prioritise Your Target Customers Every business owner will have asked the following question “How many potential customers exist in this market?” And how many can I turn into qualified leads for my business? Digi...

Google Ads LinkedIn Ads Strategy Target Audience

Lara Tarroballes How Can an Organic Social Media Strategy Help My Business? In our current digital climate, it’s hard to avoid the space that is social media. Research shows that more than half of the world uses social media regularly, so if you’re struggl...

Brand Identity Social Media Marketing Strategy

Dhiaksa Adiwyakto How Long Does It Take For Google Ads To Work? In the fast-paced world of digital marketing, there is an urgency for quick results. And not just any result, businesses want qualified leads. When it comes to Google Ads or pay-pe...

Google Ads Lead Generation Strategy

Jared Laidlaw Why Your Website Doesn’t Give You Any Leads You’ve paid good money to a developer and now have a website that looks nice, but doesn’t bring you any new qualified leads or grow your business. Why is this happening? You’re no...

Lead Generation UX / UI Website Optimisation

Noah Te Ao Two Things to Consider in Implementing a CRM Is your business looking to implement a CRM (Customer Relationship Management)? Or perhaps you’ve already tried and it hasn’t been as successful as you hoped? How you choose to i...

CRM Integrations Strategy

Lara Tarroballes How Does UX/UI Impact Your Digital Marketing Strategy? Have you ever found yourself spending more time on a website or app that’s easy to navigate and pleasant to look at? Well-designed interfaces like these tend to keep users ar...

Design Strategy UX / UI

Filipe Ferrao How Can SEO Reduce Google Ads Costs? Most growth-minded companies are investing in both an SEO strategy and a Google Ads pay-per-click strategy to generate qualified leads. However, many fail to see the synergies betw...

Google Ads Keyword Strategy SEO

Filipe Ferrao Debunk and Challenge Your Digital Marketing Agency In the fast-moving world of digital marketing, it is common to see agencies dazzling clients with marketing jargon that aims to deviate their attention away from what really matter...

Digital Marketing Lead Generation Strategy

Simon Anderson The 9 Steps To Successful Lead Generation Successful lead generation can be daunting, especially for business leaders who are not marketing specialists. This article breaks down the dark art of lead generation by dissectin...

Digital Marketing Lead Generation Strategy

Jared Laidlaw What Metrics Should You Focus On For Successful Lead Generation? When you need more qualified leads for your sales team to talk to, finding areas of improvement in your lead generation is an important step. So where do you look to find improveme...

Lead Generation Metrics Strategy

Simon Anderson What is a Marketing Qualified Lead? Every business knows there is more to getting new leads than just generating volume. Yes you want leads, but what matters most is qualified leads or the more widely accepted term,...

Lead Generation Sales Strategy

Simon Anderson How To Align Sales and Marketing for Successful Lead Generation? Business owners will have heard it before: sales blaming marketing, and marketing blaming sales. In fact, 50% of sales representatives feel that the marketing department doesn...

Metrics Sales Strategy

Lara Tarroballes Essential Brand Elements for Successful Digital Marketing In digital marketing, establishing a recognisable brand identity is crucial for a successful strategy. Without this, your efforts will fall flat and you’ll find it hard to ge...

Brand Identity Design Strategy

Simon Anderson How Much Should a Company Spend On Digital Marketing? One question that every modern company has asked is how much should my company spend on digital marketing? In this article we’ll answer that, showing the average marketing budget...

Budget Digital Marketing Strategy

Noah Te Ao What Information Do I Need to See in My CRM? With CRMs, the earlier you identify information you want to save, the more robust your CRM will be, and you’ll save time by avoiding retroactively updating your past records. Here’...

CRM Integrations Strategy

Simon Anderson Should I Work With a Marketing Partner or Hire In-House? Every business needs marketing. Which leads to a big decision about how to approach it. Should companies hire in-house or should they work with a marketing partner? The answer depe...

Digital Marketing Recruitment Strategy

Dhiaksa Adiwyakto How To Build a Winning Multi-Channel Strategy? A multi-channel strategy is the use of a mix of media channels to market your business, in digital this includes Google Search, LinkedIn Ads, Meta Ads, Email Marketing, and more. L...

Google Ads LinkedIn Ads Strategy

Jared Laidlaw Fundamentals of a Successful Email Nurture Sequence Behind every successful business is a well-crafted email nurture sequence. When set up successfully, it essentially acts as a highly efficient salesperson, working around the clock...

Digital Marketing Email marketing Strategy

Lara Tarroballes How to Create High-Performing Ad Creative? Capturing your audience’s attention within seconds can make or break your marketing efforts. 75% of an ad’s effectiveness is determined by its creative content. ¹ To cr...

Design LinkedIn Ads Strategy

Noah Te Ao What is a Lead Magnet and Why is it Important in Lead Generation? In the world of digital marketing, a lead magnet is your secret weapon to attract and engage potential customers and especially generate qualified leads for your sales team. Think...

Lead Generation Lead Magnets Strategy

Simon Anderson Maximise Your Lead Generation From Events & Expos

Events & Expos Lead Generation Sales

Simon Anderson B2B Lead Generation Introduction If you’re a business owner looking for strategies to grow your business, you’ve certainly heard about B2B Lead Generation. What is B2B Lead Generation B2B lead generat...

Lead Generation

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DIGITAL MARKETING RESOURCES

FAQs

Are these digital marketing resources really free?

Absolutely. We’ve designed these to help businesses that are serious about growth.

These free downloads, online assessments and blog articles can be immediately applied to any business.

We understand that many businesses have had a negative experience with digital marketers in the past, and these digital marketing resources are designed to avoid that, whilst helping businesses to get the most from their investment.

Who created these digital marketing resources?

These resources were created by the team at Qualified Leads. Our team combines senior expertise across all the key digital marketing faculties: strategy, ad buying, creative, integrations, analytics, reporting and more.

I know I need to improve my lead generation strategy, where should I start?

We would recommend you start by reading more about our 9 Steps to Successful Lead Generation.

This breaks down the dark art of digital marketing (specific to lead generation) into nine elements. Each element is crucial and interconnected.

As an additional step, we have built a self-assessment, based on these 9 Steps. This is one of our most popular digital marketing resources. Please feel free to leverage this, grading your strategy against other businesses in your industry and country.

I'm unhappy with my current marketing provider. Where should I start?

The best place to start is to qualify whether or not your current provider is acceptable. The best way to do this is with the Questions to Ask Your Digital Marketer worksheet.

Like many of our digital marketing resources, this was designed to be downloaded and even printed out.

It will prompt you with many questions you can ask at your next meeting and also provide context as to what constitutes a good response.

We guarantee that asking these questions will have a positive impact. It will confirm if you’re getting poor service, and also if you’re getting excellent service.

Even for the best marketing partners, being asked these questions will introduce another level of accountability, which in turn will generate better results.

Why are these digital marketing resources relevant to my business?

We work with many businesses, across a range of industries, that rely on lead generation for growth. We also work with businesses around the globe.

In our time working with these businesses, we’ve heard many horror stories relating to their previous marketing strategies and results. We’ve heard the same questions and frustrations, which can often to be broken down to:

a lack of clarity around performance
a lack of activity on accounts
a lack of agility on campaigns and strategy

In designing these digital marketing resources, we wanted to make it easy for businesses to get transparency and accountability.

So if any of those points above feel relevant to your current or past experiences, then these digital marketing resources will help you address those issues.

Who should use these digital marketing resources?

Any business that is serious about growth. Particularly businesses that have sales teams to feed and want to get better results from their lead generation.

These digital marketing resources have been designed for use by CEOs, business owners, marketing managers and business advisors.

How do I use these digital marketing resources?

If you have questions, feel free to schedule a call with the team at Qualified Leads. We’d be happy to talk you through each of these digital marketing resources and how to apply them to your business.

How do I ensure I get access to future digital marketing resources developed by Qualified Leads?

We’re constantly hiring the industry’s best talent and monitoring the latest trends from digital marketing and lead generation experts around the globe. We leverage these to create new resources.

Follow our social media channels to ensure you don’t miss future Qualified Leads digital marketing resources:

Follow us on these channels to also receive curated content from the world’s lead generation and digital marketing thought leaders, such as: Stacked Marketer, Neil Patel, Search Engine Land, Wordstream, Jon Loomer, Adspresso, Demand Curve, PPC Hero, Search Engine Journal and more.

Lead Generation Focused Digital Marketing Resources