Download the
Ultimate One Page
Lead Generation Plan
This one page plan is the first step towards scalable, ROI-focused lead generation that converts into sales.
- Reverse engineer your lead requirements
- Validate your sales capacity
- Quantify your marketing resources
- Identify priority channels
- Explore your ability to scale
"Completing the Lead Generation Plan allowed me to work backwards from our sales goals and get clarity over what we actually need from lead generation."
Use This Plan To:
Align Marketing with Sales
Reverse engineer your lead requirements to gain a clear understanding of what’s required to achieve sales and revenue targets.
Quantify Capacity
Ensure that your lead quantities can be serviced and that marketing has the necessary resources to deliver those leads.
Signpost Channels
Establish which channels are priorities so that marketing spend is not wasted on the wrong campaigns.