Simon Anderson

Managing Director

G’day! I’m Simon Anderson the Managing Director of Qualified Leads.

Before co-founding Qualified Leads in 2021, I was fortunate to work as a consultant for several leading companies in a range of industries and serving many geographies. My work immersed me in many key functions: digital marketing, corporate strategy, governance, accounting and finance, succession planning, and mergers and acquisitions.

I am originally from Blenheim, New Zealand; but have lived and worked in Italy, France, Monaco, Russia and the UK.

I graduated with a Bachelor of Commerce and Diploma of Languages from the University of Otago in New Zealand, before completing a Masters in International Management at L’Università Commerciale Luigi Bocconi in Milan, Italy.

Outside of work, I am a sporting tragic, following anything New Zealand competes in as well as my beloved Inter Milan and the Otago Highlanders. My wife Maria and I have two bulldogs, Rocky and Sassy and happily live in Northcote, Auckland.

By Simon ANDERSON

Simon Anderson Identify, Quantify and Prioritise Your Target Customers Every business owner will have asked the following question “How many potential customers exist in this market?” Digital marketing can provide the answer, helping you to identify,...

Google Ads LinkedIn Ads Strategy Target Audience

Simon Anderson The 9 Steps To Successful Lead Generation Navigating lead generation can be daunting, especially for business leaders who are not marketing specialists. This article breaks down the dark art of lead generation by dissectin...

Digital Marketing Lead Generation Strategy

Simon Anderson What is a Marketing Qualified Lead? Every sales business will know that there is more to lead generation than volume. What matters is the quality of leads. In fact, quality beats quantity every day of the week. The t...

Lead Generation Sales Strategy

Simon Anderson Sales and Marketing Need to Work Together Business owners will have heard it before: sales blaming marketing, and marketing blaming sales. In fact, 50% of sales representatives feel that the marketing department doesn...

Metrics Sales Strategy

Simon Anderson How Much Should a Company Spend On Digital Marketing? One question that every modern company has asked is how much should my company spend on digital marketing? In this article we’ll answer that, showing the average marketing budget a...

Budget Digital Marketing Strategy

Simon Anderson Should I Work With a Marketing Partner or Hire In-House? Every business needs marketing. Which leads to a big decision about how to approach it. Should companies hire in-house or should they work with a marketing partner? The answer depe...

Digital Marketing Recruitment Strategy