Simon Anderson
Managing Director
G’day! I’m Simon Anderson the Managing Director of Qualified Leads.
Before co-founding Qualified Leads in 2021, I was fortunate to work as a consultant for several leading companies in a range of industries and serving many geographies.
My work immersed me in many key functions: digital marketing, corporate strategy, governance, accounting and finance, succession planning, and mergers and acquisitions.
I am originally from Blenheim, New Zealand; but have lived and worked in Italy, France, Monaco, Russia and the UK.
I graduated with a Bachelor of Commerce and Diploma of Languages from the University of Otago in New Zealand, before completing a Masters in International Management at L’Università Commerciale Luigi Bocconi in Milan, Italy.
Outside of work, I am a sporting tragic, following anything New Zealand competes in as well as my beloved Inter Milan and the Otago Highlanders. My wife Maria and I have two bulldogs, Rocky and Sassy and happily live in Northcote, Auckland.
Business thought leaders followed by Simon Anderson:
By Noah Te Ao
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Book a Complimentary Strategy to Explore Your Lead Generation Potential
Qualified Leads Blog
Why a Landing Page is More Effective Than a Website Rebuild
The key to successful marketing often lies in agility and focus. For your next big product or service campaign, should you overhaul your entire website or is there a more streamlin...
How to select a target audience?
Every business owner will have asked the following questions: “How many potential customers exist in this market? ”How to select a target audience?” And how many can I turn i...
How Can an Organic Social Media Strategy Help My Business?
In our current digital climate, it’s hard to avoid the space that is social media. Research shows that more than half of the world uses social media regularly, so if you’re struggl...
How Long Does It Take For Google Ads To Work?
In the fast-paced world of digital marketing, there is an urgency for quick results. And not just any result, businesses want qualified leads. When it comes to Google Ads or pay-pe...
Why Your Website Doesn’t Give You Any Leads
You’ve paid good money to a developer and now have a website that looks nice, but doesn’t bring you any new qualified leads or grow your business. Why is this happening? You’re no...
2 Things to Consider When Implementing a CRM
Is your business looking to implement a CRM (Customer Relationship Management)? Or perhaps you’ve already tried and it hasn’t been as successful as you hoped? How you choose to i...
How Does UX/UI Impact Your Digital Marketing Strategy?
Have you ever found yourself spending more time on a website or app that’s easy to navigate and pleasant to look at? Well-designed interfaces like these tend to keep users ar...
How Can SEO Reduce Google Ads Costs?
Most growth-minded companies are investing in both an SEO strategy and a Google Ads pay-per-click strategy to generate qualified leads. However, many fail to see the synergies betw...
How to Assess Your Digital Marketing Agency’s Performance?
In the fast-moving world of digital marketing, it is common to see agencies dazzling clients with marketing jargon that aims to deviate their attention away from what really matter...
The 9 Steps To Successful Lead Generation
Successful lead generation can be daunting, especially for business leaders who are not marketing specialists. This article breaks down the dark art of lead generation by dissectin...
Lead Generation Metrics: What to Track for Maximum ROI
When you need more qualified leads for your sales team to talk to, finding areas of improvement in your lead generation is an important step. So where do you look to find improveme...
What is a Marketing Qualified Lead?
Every business knows there is more to getting new leads than just generating volume. Yes you want leads, but what matters most is qualified leads or the more widely accepted term,...
How To Align Sales and Marketing for Successful Lead Generation?
Business owners will have heard it before: sales blaming marketing, and marketing blaming sales. In fact, 50% of sales representatives feel that the marketing department doesn...
Essential Brand Elements for Successful Digital Marketing
In digital marketing, establishing a recognisable brand identity is crucial for a successful strategy. Without this, your efforts will fall flat and you’ll find it hard to ge...
How Much Should a Company Spend On Digital Marketing?
One question that every modern company has asked is how much should my company spend on digital marketing? In this article we’ll answer that, showing the average marketing budget...
Essential CRM Reporting: The Most Valuable Data to Capture
With CRMs, the earlier you identify information you want to save, the more robust your CRM will be, and you’ll save time by avoiding retroactively updating your past records. Here’...
Hiring a Marketing Partner vs In-House: 3 Things to Consider
When choosing between hiring a marketing partner vs in-house, businesses must carefully evaluate their marketing needs. Choosing between building an internal team or partnering wit...
How To Build a Winning Multi-Channel Strategy?
A multi-channel strategy is the use of a mix of media channels to market your business, in digital this includes Google Search, LinkedIn Ads, Meta Ads, Email Marketing, and more. L...
Fundamentals of a Successful Email Nurture Sequence
Behind every successful business is a well-crafted email nurture sequence. When set up successfully, it essentially acts as a highly efficient salesperson, working around the clock...
How to Create High-Performing Ad Creative?
Capturing your audience’s attention within seconds can make or break your marketing efforts. 75% of an ad’s effectiveness is determined by its creative content. ¹ To cr...
What is a Lead Magnet and Why is it Important in Lead Generation?
In the world of digital marketing, a lead magnet is your secret weapon to attract and engage potential customers and especially generate qualified leads for your sales team. Think...
B2B Lead Generation
Introduction If you’re a business owner looking for strategies to grow your business, you’ve certainly heard about B2B Lead Generation. What is B2B Lead Generation B2B lead generat...
