Lead Magnets are Crucial
for Successful Lead Generation Campaigns
At Qualified Leads, every campaign includes a custom lead magnet built to capture attention and collect contact details.
From ebooks and guides to checklists and templates, we create resources your audience genuinely wants. This way you grow your list with qualified prospects instead of wasting budget on empty clicks.
IN Q2 2025
Our Clients
averaged
645 Leads
resulting in
$425,000
in revenue
Lead Magnets
In this video series, we talk through what’s required for successful Lead Magnets. Each video includes a tip that you can apply to your business.
Lead Magnets
What makes a successful Lead Magnet:
- What is a Lead Magnet?
- Creative
- Pain Points
- Social Proof & Authority
- Versatility
- Speed to Market
Lead Magnets | PART 1
Key points:
- A Lead Magnet is something of value that you give away, in exchange for someone's details
- Educational material: white papers, eBooks, checklists
- Tools: calculators, audits
- Gated content: videos, access to webinars
TIP: There's no one size fits all. A good strategy will have different types of Lead Magnets
Lead Magnets | PART 2
Key points:
- It must do justice to your brand
- Ensure your team has the creative resources to produce a quality Lead Magnet
- There is an abundance of content online, so make sure yours is easily digestible
TIP: Stop to ask: "If someone goes through/completes my Lead Magnet, will they be more attracted to my products/services/brand?"
Lead Magnets | PART 3
Key points:
- Start by asking, what pain points do your ideal customers experience?
- Design a lead magnet that appeals to those pain points
- The goal is not to get as many leads as possible.
- Instead, focus on leads that engage with a pain point that your products/services solve
- A good lead magnet, designed around a pain point, sets up the sales conversation
TIP: Involve the sales team to understand common pain points of ideal customers
Landing Pages | PART 4
Key points:
- Ensure your lead magnet includes authority and social proof content
- Think: success stories, awards, testimonials, case studies and quotes
- Tailor those elements to the pain point a lead magnet targets
TIP: Start with the pain point... design the lead magnet... splice in the authority & social proof
Lead Magnets | PART 5
Key points:
- Design lead magnets that can be used in different areas
- For example: splice it up for organic social posts, embed it across your website, run it on paid campaigns
- Let the sales team share the lead magnet with prospects who experience the pain point
TIP: Think about where you could use the Lead Magnet, before you build it
Lead Magnets | PART 6
Key points:
- Use Lead Magnets to test ideas for campaigns, pain points and targeting
- Don't commit huge amounts of resources to a lead magnet/campaign without testing a lean version first
- Test and iterate!
TIP: Think about lightweight Lead Magnets that can be used to test concepts, before committing to lengthy and expensive builds
20 – 80
2-6
OUR APPROACH
We choose for our team members to handle less clients, allowing them to immerse themselves in that business.
Ads Only
Ads, Landing Pages, Creative, Analytics and more
OUR APPROACH
We take responsibility for every element of a campaign. After all, the best ads in the world won’t work if you send them to the wrong place.
Traditional Agency
Marketing Jargon
Business English
OUR APPROACH
Our reporting is tailored to each client to ensure we’re focused on the metrics, objectives and tangible results that matter to them.
Cookie Cutter &
Set & Forget
Bespoke &
Constantly Iterating
OUR APPROACH
Campaign environments change daily. To keep up, we’re constantly iterating, seizing every opportunity, for daily enhancements.
Outsourced &
Delegated
to Juniors
Dedicated
Senior Marketer
OUR APPROACH
The person you speak with is the person developing and implementing your strategy, rather than a junior you’ve never met.
5-40%
0%
OUR APPROACH
A percentage of ad spend results in a misalignment of incentives. If we advise you to scale, it’s because it’s right for you.
DIGITAL MARKETING PARTNERS
A Unique Approach to
Lead Magnets
If you’ve had poor results in the past, it’s likely because you engaged a marketing agency, not a digital marketing partner.
Qualified Leads was intentionally designed to do things differently, with fundamentals that put its client’s objectives first.
This model is how we ensure success from our Google Ads digital marketing, as well as the other channels that make up our multi-channel strategies.
Lead Generation Experts Across:
INDUSTRIES
Proven Lead Generation
Our team specialises in generating not just leads, but qualified leads, and have done so in the following industries:
- Construction
- Consumer Finance
- Consultancy
- Corporate Training
- Data Science
- Digital Transformation
- Education
- Engineering
- Entertainment
- Equipment Hire
- Events
- Factoring & Receivables
- Financial Services
- Fit Outs
- FMCG
- Franchise Sales
- Fundraising
- Hospitality
- Information Technology
- Insurance
- Legal Services
- Luxury Travel
- Managed Funds
- Managed Services
- Manufacturing
- Mechanics
- Medical Supplies
- Mortgages
- Not for Profits
- Outdoor Living
- Pharmaceuticals
- Professional Services
- Project Management
- Real Estate
- Retail
- Safety Equipment
- Software
- Solar
- Tourism
- Utilities
- Veterinary Supplies
- Waste Management
- Water Management
- Wholesale
We’ve successfully generated leads in:
IS QL RIGHT FOR MY BUSINESS?
Invest 15 minutes to
Explore Your Potential
If you’re serious about wanting to increase the quantity and quality of your leads, schedule a quick Zoom conversation.
Lead Generation Quiz
- Interactive PDF
- Printable Worksheet
- Grade your business’ lead generation
- See how you rank for your industry
- Receive quick-win recommendations
COMPLIMENTARY RESOURCE
Lead Generation
Self Assessment
Grade your business’ lead generation
See how you rank for your industry
Receive quick-win recommendations
COMPLIMENTARY RESOURCES
Downloadables
Lead Generation Plan
- Interactive PDF
- Printable Worksheet
- Reverse engineer your lead requirements
- Validate your sales capacity and scalability
- Identify and prioritise channels
Questions to Ask Your Digital Marketer
- Interactive PDF
- Printable Worksheet
- Cut through standardised reports and marketing jargon
- Align your marketing goals to your company goals
- Establish accountability and transparency
Lead Generation Review
- Interactive PDF
- Printable Worksheet
- Quantify your ROI
- Reverse engineer target acquisition cost
- Assess sales and marketing synergies
Buyer's Journey Marketing Worksheet
- Interactive PDF
- Printable Worksheet
- Understand the different stages
- Prioritise the right channels for each stage
- Ensure your messaging is right for each stage
Maximise Your Leads from Events & Expos
- Interactive PDF
- Printable Worksheet
- Plan a marketing strategy to complement your expo
- Map out and delegate tasks over an eight-week window
- Improve lead capture at the event for greater conversion
WHO SHOULD YOU WORK WITH?
Questions to Ask When Doing
Digital Marketing Due Diligence
Who will be implementing the work on my account?
Are they a senior digital marketer, or is it going to be delegated offshore?
Even worse, will it be delegated to a junior that knows nothing about your business?
Make sure that your campaigns are being managed by a senior digital marketer that has a detailed knowledge of your business, your customers, your unique selling points, your sales process and (most importantly) your goals.
Are they experienced in lead generation?
Most digital marketers come from e-commerce or brand awareness and treat lead generation as an afterthought.
Is the company you’re considering a “jack of all trades, master of none”?
In today’s competitive landscape, you will lose out if you try to compete with specialist lead generation marketers with a “part-timer.”
Will I meet my account manager before I commit?
Most digital marketing agencies will run a bait-and-switch from a smooth-talking salesperson to an underwhelming account manager.
If you don’t get to meet and assess your account manager before you sign, there’s probably a reason.
So be sure to insist that your eventual account manager is involved in the early conversations and strategic proposal, after all, they’re the ones responsible for delivering it.
How much attention will my account get?
Simply ask, “how many other accounts does my account manager handle?” and do the math.
Is that enough of a focus to understand your business and achieve the results you need?
Are landing pages included?
If not, your campaigns will always underperform.
Ads will be sent to pages not designed for conversion. To use an analogy, you’ll end up paying for “shoppers wanting toys” and end up dropping them in the middle of a huge mall, hopeful that they’ll find there way to the eventual “toy store” they need.
On top of the low conversion rates, you’ll also find yourself in a never ending blame game whereby the marketer will shift the blame to your website. That will likely result in unforeseen costs and time delays as your website developer will have to fix issues that would not be have been relevant if the marker took ownership themselves over the landing page.
Is creative included?
Same as above.
Creative should be constantly iterated and aligned with the ads, landing pages and messaging.
If the company doesn’t take ownership of creative, progress will be slow and coordination will be painful.
Who handles tracking and integrations to the CRM?
This can get expensive and cause major delays if it has to go through a third party.
A good digital marketer will own this as tracking and integrations are essential for campaign success. They know that to get the right type of leads, they need visibility over how leads progress through the CRM.
What are the goals of the lead generation strategy?
The answer is not “leads”.
The answer is (and should always be) “qualified leads that result in sales”.
For bonus points, a good digital marketer will take the time to understand your product financials and ensure that the strategy can achieve a good return on investment.
This is something Qualified Leads prides itself on, with every proposed strategy including a dynamic ROI model. This allows both parties to make an informed decision as to whether to proceed.
WHERE TO FROM HERE?
Next Steps
Schedule a call
If you’re serious about investing in quality lead generation, then the next step is to schedule a quick call with Qualified Leads.
It’s an obligation free chat via Zoom. We’ll look to understand more about your company and goals.
On that call we’ll be able to tell you whether or not we’re a potential good fit, and we’ll talk you through what the next steps would look like, as we work towards presenting a strategy for your consideration.
Compare different digital marketing companies and/or your current provider?
We’re proudly transparent about the key questions above because asking them upfront will help prevent good businesses from losing time and money on an ineffective marketing relationship.
So we fully encourage any business to talk with multiple providers as it will very quickly give context.
We know that those same questions showcase how the Qualified Leads model outperforms other digital marketing companies, because we designed our company to address those industry shortfalls.
We also have a fantastic complimentary resource on this topic. We encourage you to download it: Questions to Ask Your Digital Marketer.
Explore our Blogs
You can also learn more from our numerous lead generation blogs that cover a range of topics.
They do so in genuine business English, not marketing jargon.
We cover topics related to all the key lead generation channels (Google Ads, LinkedIn Ads, Meta Ads etc) as well as best practices and things to consider relating to creative, tracking, integrations, CRMs, sales, strategy and reporting.
Assess Your current strategy
If you’re currently running lead generation campaigns, or have in the past, a great place to start is by assessing that strategy.
We’ve broken down the 9 Steps to Successful Lead Generation to give clarity to what is often considered a dark art.
We’ve also built a Self Assessment tool that allows businesses to grade themselves based on those 9 Steps and see how they rank compared to other businesses in their industry and country.
Download our complimentary resources
We’ve built a range of complimentary resources that you can download and apply immediately to your business.
These include downloadable worksheets such as:
- Lead Generation Plan
- Lead Generation Review
- Questions to Ask Your Digital Marketing Partner
- Buyers’ Journey Marketing Worksheet
- Events & Expos Marketing Plan
Stay up to date with the latest trends & opportunities
We’re constantly monitoring the latest trends from digital marketing and lead generation experts around the globe.
We curate the hottest insights and share them with our community via our social media channels:
Follow us on these channels to receive curated content from the world’s lead generation and digital marketing thought leaders, such as: Stacked Marketer, Neil Patel, Search Engine Land, Wordstream, Jon Loomer, Adspresso, Demand Curve, PPC Hero, Search Engine Journal and more.
