Angela Yang
Senior Digital Growth Manager
I am a results-driven growth specialist with over 7 years of experience in the digital landscape. Prior to joining Qualified Leads, I spent several years at a leading global media agency, where I led strategy and execution for a diverse portfolio of clients across the retail, FMCG, finance, insurance, and entertainment sectors.
Having managed multi-industry portfolios with significant monthly media spends, I’ve developed a proven track record of translating complex data into high-performing strategies that deliver real ROI.
My approach to growth is rooted in the intersection of precision and performance. I focus on utilising data-driven insights to provide actionable recommendations that keep clients ahead of the curve.
Outside of the digital world, I’m usually found trying out new restaurants or catching up with my friends and family. I love exploring new places with my partner and our dog.
Book a Complimentary Strategy to Explore Your Lead Generation Potential
Qualified Leads Blog
Landing Page vs Website Rebuild: What Drives Better Results?
The key to successful marketing often lies in agility and focus. Let’s explore the pros and cons of Landing Page vs Website Rebuild to optimise your marketing strategy for co...
How Can an Organic Social Media Strategy Help My Business?
In our current digital climate, it’s hard to avoid the space that is social media. Research shows that more than half of the world uses social media regularly, so if you’re struggl...
How Long Does It Take For Google Ads To Work?
In the fast-paced world of digital marketing, there is an urgency for quick results. And not just any result, businesses want qualified leads. When it comes to Google Ads or pay-pe...
Why Your Website Doesn’t Generate Leads
You’ve paid good money to a developer and now have a website that looks nice, but doesn’t bring you any new qualified leads or grow your business. Why is this happening? Why Your...
2 Things to Consider When Implementing a CRM
Is your business looking to implement a CRM (Customer Relationship Management)? Or perhaps you’ve already tried and it hasn’t been as successful as you hoped? How you choose to i...
How Does UX/UI Impact Your Digital Marketing Strategy?
Have you ever found yourself spending more time on a website or app that’s easy to navigate and pleasant to look at? Well-designed interfaces like these tend to keep users ar...
How Can SEO Reduce Google Ads Costs?
Most growth-minded companies are investing in both an SEO strategy and a Google Ads pay-per-click strategy to generate qualified leads. However, many fail to see the synergies betw...
How to Assess Your Digital Marketing Agency’s Performance?
In the fast-moving world of digital marketing, it is common to see agencies dazzling clients with marketing jargon that aims to deviate their attention away from what really matter...
The 9 Steps To Successful Lead Generation
Successful lead generation can be daunting, especially for business leaders who are not marketing specialists. This article breaks down the dark art of lead generation by dissectin...
Lead Generation Metrics: What to Track for Maximum ROI
When you need more qualified leads for your sales team to talk to, finding areas of improvement in your lead generation is an important step. So where do you look to find improveme...
What is a Marketing Qualified Lead?
Every business knows there is more to getting new leads than just generating volume. Yes you want leads, but what matters most is qualified leads or the more widely accepted term,...
How To Align Sales and Marketing for Successful Lead Generation?
Business owners will have heard it before: sales blaming marketing, and marketing blaming sales. In fact, 50% of sales representatives feel that the marketing department doesn...
Essential Brand Elements for Successful Digital Marketing
In digital marketing, establishing a recognisable brand identity is crucial for a successful strategy. Without this, your efforts will fall flat and you’ll find it hard to ge...
How Much Should a Company Spend On Digital Marketing?
One question that every modern company has asked is how much should a company spend on digital marketing? In this article we’ll answer that, showing the average marketing budget a...
Essential CRM Reporting: The Most Valuable Data to Capture
With CRMs, the earlier you identify information you want to save, the more robust your CRM will be, and you’ll save time by avoiding retroactively updating your past records. In th...
Hiring a Marketing Partner vs In-House: 3 Things to Consider
When choosing between hiring a marketing partner vs in-house, businesses must carefully evaluate their marketing needs. Choosing between building an internal team or partnering wit...
How To Build a Successful Multi-Channel Strategy?
A multi-channel strategy is the use of a mix of media channels to market your business, in digital this includes Google Search, LinkedIn Ads, Meta Ads, Email Marketing, and more. L...
Fundamentals of a Successful Email Nurture Sequence
Behind every successful business is a well-crafted email nurture sequence. When set up successfully, it essentially acts as a highly efficient salesperson, working around the clock...
How to Create High-Performing Ad Creative?
Capturing your audience’s attention within seconds can make or break your marketing efforts. In fact, 75% of an ad’s effectiveness is determined by its creative content...
What is a Lead Magnet and Why is it Important in Lead Generation?
In the world of digital marketing, a lead magnet is your secret weapon to attract and engage potential customers and especially generate qualified leads for your sales team. Think...
B2B Lead Generation
Introduction If you’re a business owner looking for strategies to grow your business, you’ve certainly heard about B2B Lead Generation. What is B2B Lead Generation B2B lead generat...
How to select a target audience efficiently?
Every business owner will have asked the following questions: “How many potential customers exist in this market? ”How to select a target audience?” And how many can I turn i...
Zero-Click Search: The New B2B Market Dominance Strategy.
There is one question I get repeatedly from marketing directors and CEOs: Why should we give away our best insights for free if no one is clicking through to our site? I hear this...
Stop Renting Your Audience: The Strategic Value of First-Party Data
Owning your customer data is the only way to protect your business from the 2026 “Consent Trap” and AI data decay. By moving away from “rented” audiences on...
Why Your Cheap Cost Per Lead is Killing Your Sales Team Morale
If your Marketing Agency focuses solely on lead volume and cheap cost per lead (CPL) without demonstrating concern for lead quality or pipeline progression, they are failing the bu...
CRM Data Integrity: Why Your CRM is a Graveyard for Opportunity
CRM data integrity is important for B2B companies because it transforms a stagnant database into a predictive revenue engine. High-quality data ensures that marketing spend targets...
Why B2B Lead Magnets Must Pivot to UX-Driven Functional Tools
To make a high-converting lead magnet in B2B marketing, you must transition from providing passive information to offering a functional, diagnostic tool. In an era of AI-driven abu...
Why Hasn’t Your CRM Fixed Your Sales Clarity Problem?
Organizations lack sales clarity because they treat the CRM as a static database rather than a dynamic reflection of human behavior. CRM sales visibility fails when there is a disc...
