Download the
One Pager to
Maximise Your Lead Generation from Events & Expos
Events and expos are great opportunities to generate leads.
This downloadable worksheet outlines key steps you can take to maximise your lead generation by incorporating a digital marketing strategy to accompany the event/expo.
use this plan to
Too Many Businesses
Miss the Marketing Opportunities
That Come with Events & Expos
Does your event plan include:
- retargeting audiences
- look-a-like audiences
- CRM considerations
- sales follow-up plans
These are but a few easy elements of a successful event plan, that too often get missed.
Build Your Marketing Plan
Around Your Events & Expos
This downloadable resource will walk you through the different action items required to maximise your lead generation from an event or expo.
Leveraging a simple Gantt structure and checklist, you can be confident that you’ve got everything planned: before, during and after the event.
Frequently asked questions
How can marketing improve the success of exhibiting at an event or expo?
Your exhibition at an event or expo will hopefully generate quality leads for your sales team.
The right marketing strategy will ensure that you drive more people to your exhibition to capture more leads, and in doing so capture the right information to prioritise sales activity following the event.
Digital marketing tactics like retargeting pixels, look-a-like audiences, boosted posts and EDMs will also help extend the success of the event beyond the date, into a digital realm.
When should I start preparing a marketing strategy for an event?
Expos and events are the sales teams responsability, right?
Wrong. They should be collaborated on by both sales and marketing.
Download The Worksheet
To Maximise Your Lead Generation from Events & Expos.
The traditional digital marketing
agency model does not work…
Most digital marketing produces underwhelming results by failing to understand the relationship between sales and marketing. The marketing department works in isolation to the sales department, resulting in poor lead generation and a lack of strategy.
