case study
Mortgage Broker saw a 5X in Leads while decreasing Cost-per-lead
Facing inconsistent and sporadic lead volumes, Aurora Financial turned to Qualified Leads to help grow their business.
About Aurora Financial
Aurora Financial was built on the vision to provide New Zealand families with comprehensive financial advice tailored to their financial needs.
They put the needs of their clients above everything else and are passionate about building strong, long lasting relationships.
Aurora works with a variety of partners to provide mortgages across three major categories: First Home Buyers, Refinance, and Investors.
Aurora Financial
Financial Services, New Zealand
“
Within three months, they were producing such good results that we actually engaged them on the KiwiSaver and insurance side of the business [as well].
Digby Butcher
Head of Mortgages
Qualified Leads partners with growth minded businesses globally
The Challenge
Aurora Financial faced significant challenges to business growth.
- Inconsistent lead volumes
While they were receiving leads, they came in sporadically, which made it difficult to maintain predictable revenue and plan for growth and hiring decisions. - Scaling budget and results
Cost per lead increased dramatically every time budgets were increased, making it unsustainable to continue at that rate.
Without a reliable and cost-effective system for generating leads, the business was unable to grow in a scalable way.
These issues created ongoing uncertainty and frustration, preventing Aurora from reaching it’s full potential.
The Solution
We implemented several targeted solutions to address Aurora Financial’s challenges.
- Google Ads audit and rebuild
- Landing page utilisation
- Form conversion optimisation
First, we optimised Google Ads by building an account that improved cost-efficiency and lead consistency as well as its ability to scale in size.
We utilised high-converting landing pages and form to capture leads more effectively and reduce drop-off rates.
With a dedicated account manager we ensured proactive campaign management and open communication lines between the sales and marketing teams allowed for better alignment and quicker adjustments.
The Results
5X Lead Volume
Business Growth
CPL Decreased
Trusted Partner
Within a year, Aurora Financial experienced a 5X increase in their number of leads, which fuelled business growth and enabled the expansion of their team.
The cost per lead significantly decreased, making their marketing efforts more cost-effective and scalable.
Improved communication between the sales and marketing teams created a strong feedback loop, enhancing overall performance.
In time, Aurora Financial has more than 8X their monthly digital marketing budget and lead volume.
Driven by the quality campaigns and a collaborative approach with Qualified Leads their business has flourished and grown even in a tough economy.
Want more mortgage leads?
Start with our
Mortgage Leads Strategy
Download it today to:
- Grow mortgage broker leads
- Reach new first home, refinance, and investment leads
- Improve your sales close rates
- Help develop your lead generation engine
10,000+ mortgage leads generated with these strategies
The traditional digital marketing
agency model does not work…
Most digital marketing produces underwhelming results by failing to understand the relationship between sales and marketing. The marketing department works in isolation to the sales department, resulting in poor lead generation and a lack of strategy.
Want to get started now?
If you’re ready to grow, book a free consultation today and discover how our proven digital strategies can generate high-quality leads for your team!
