QUalified Leads Blog

Discover a range of videos and articles
carefully crafted by our team of experts.

Articles by

Filipe Ferrao

Why AI Search Engines Ignore Your Business: The Key Generative Engine Optimization (GEO) Trust Signal
Why AI Search Engines Ignore Your Business: The Key Generative Engine Optimization (GEO) Trust Signal
Discover why AI search engines ignore your business and how Generative Engine Optimization (GEO) builds the off-site trust needed to get cited....
Common Website Issues Costing You Sales
The Hidden Leaks: Finding the Common Website Issues Costing You Sales
Stop wasting ad spend on a leaky funnel. Find the most common website issues costing you sales....
Disconnected Marketing: Why Your Advertising Channels Are Working Against Each Other
Disconnected Marketing: Why Your Advertising Channels Are Working Against Each Other
Stop losing revenue to fragmented marketing. Learn how disconnected channels drive up costs and how to build an integrated strategy....
The Hidden Risk of Letting Google Ads Algorithm Run Your Advertising
Google Ads: The Hidden Risk of Letting Google Ads Algorithm Run Your Advertising
Stop letting Google Ads algorithms run your business. Learn why google automation leads to junk leads and how to reclaim your ROI with human-led strategies....
Why is it dangerous to run digital ads without tracking the final sales value
Why is it Dangerous to Run Digital Ads without Tracking the Final Sale Value?
Are your Google Ads actually driving revenue or just "junk" leads? Learn why tracking to the final sale is the only way to ensure a real ROAS....
banner of landing page Architecture with a laptop graphic
Building Landing Pages That Outperform Your Competition
Learn why B2B landing pages fail and how Conversion Architecture uses technical excellence and logical flow to outperform your competition....
old telephone and notes flying with overlay text "Why your Cheap Cost Per Lead is killing your sales team morale
Why Your Cheap Cost Per Lead is Killing Your Sales Team Morale
Discover why a cheap Cost Per Lead (CPL) often masks poor lead quality and how focusing on Cost Per Acquisition (CPA) leads to higher revenue....
assess your digital Marketing Agency's performance
How to Assess Your Digital Marketing Agency’s Performance?
This article exposes common pitfalls, urging businesses to prioritise meaningful KPIs, demand transparency on ad spend commissions, and ensure consistent communication for effective campaign management....
Can SEO Reduce Google Ads Costs
How Can SEO Reduce Google Ads Costs?
Learn how implementing SEO best practices can enhance both organic and paid strategies. Explore key areas like keyword strategy, landing page experience, and leveraging SEO insights for...