9 Step Qualified Leads Step-1 Step 1: Objective Marketing Analysis Whether you’ve never invested in lead generation/digital marketing, or have years of historical data but are unsure or unhappy with the results; the first step is to look at things objectively. By evaluating historic marketing and sales data, you can: Understand the finances behind success (acquisition cost, return on investment) Drill down on which customers you want more of and which products to promote Unpack campaigns, channels a messaging that has been successful Identify potential campaigns, channels a messaging that are yet to be leveraged If you are human, leave this field blank. Next 9 Steps to Successful Lead Generation 1. Objective Marketing Analysis 2. Strategic Plan of Action 3. Attract & Engage 6. Website & Landing Pages 5. Channels to Market 4. Analytics & Reporting 7. Nurture & Engage 8. Marketing Automation 9. Feedback & Iteration