9 Step Qualified Leads Step 4

Step 4: Analytics & Reporting

Before going live with any campaign, tracking needs to be correctly installed. This includes

• Channel integrations / pixels
• Google Analytics configuration
• Goal tracking
• Conversion tracking
• CRO (Conversion Rate Optimization) tracking

It’s also fundamental that the marketing team have visibility over the company’s CRM and sales process as this will allow for a feedback loop that accounts for pipeline progression and sales data. 

Finally, regularly clarifying the key metrics that matter for the business stakeholders and campaign management will ensure that campaigns are working towards the objectives that matter.