9 Step Qualified Leads Step 3

Step 3: Attract & Engage

This step is all about creating material that will attract target customers whilst promoting engagement and building credibility/authority.

Leveraging the who, what, where, why, how and when from the previous step, the key elements are ad copy, ad creative and lead magnets.

Lead magnets are pieces of content that target customers will want to engage with and are willing to share their details to do so. The key to success is to offering value and/or solving a pain point. Examples include:

• Checklists
• One-page cheatsheets
• eBooks
• Industry reports
• Calculators