9 Step Qualified Leads Step 2

Step 2: Strategic Plan of Action

Armed with the insight from an Objective Marketing Analysis, this next step can be easily broken down across the following questions:

• Who do you want to target?
• What products will you focus on?
• Where will you target/engage with them?
• Why will they engage (pain point/value offer)
• How to structure campaigns for maximum effect
• When will all of this be executed?

As a side note for this step, the key to all successful lead generation and digital marketing is making data-driven decisions, so it’s important to set a plan whilst also staying flexible enough to adjust once data starts flowing in.