9 Step Qualified Leads Step-2

Step 2: Strategic Plan of Action

Armed with the insight from an Objective Marketing Analysis, this next step can be easily broken down across the following questions:

  • Who do you want to target?
  • What products will you focus on?
  • Where will you target/engage with them?
  • Why will they engage (pain point/value offer)
  • How to structure campaigns for maximum effect
  • When will all of this be executed?

As a side note for this step, the key to all successful lead generation and digital marketing is making data-driven decisions, so it’s important to set a plan whilst also staying flexible enough to adjust once data starts flowing in.